
James Lassey was born in France in the small town of Cholet.
After graduating from art school, James primarily turned towards video art and became a video editer in a structure dedicated to new medias in contemporary art.
Attracted to design, he became a web and print graphic designer in a communication agency.
He later decided to create his own brand of soft toys ‘Doudoupop’ and to give a new visual approach to his designs.
