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James Lassey was born in France in the small town of Cholet.

After graduating from art school, James primarily turned towards video art and became a video editer in a structure dedicated to new medias in contemporary art.

Attracted to design, he became a web and print graphic designer in a communication agency.

He later decided to create his own brand of soft toys ‘Doudoupop’ and to give a new visual approach to his designs.